Inspiration
Efficiency
Nike’s extensive product catalogue should be easier to navigate. The app’s filtering techniques and design should be improved.
Pain Points
The user must switch between devices and scroll to access the information. This makes user spend a lot of time gathering and selecting the perfect things, which ultimately impacts their shopping experience.
Easy Navigation
Easily understand and find more information on the same page with minimum scroll.
Clear Categorisation
Lucid filter option within categories.
Accessibility
Clear division of sections with contrast colors. Dark theme should be designed.
S
Simple and intuitive app
Many product categories
Company is renowned
W
Inconsistent design
Categorisation is not user friendly
It is not an accessible design
O
Consistency among different categories
Accessibility design can be implemented
Clear seamless navigation
T
Emerging competitors
